knowledge

Buyer-readiness-states-Bepacedu

What is a physician’s product adoption?

A products adoption is a physician’s internal process, involving awareness, interest, eval­uation, trial, and adoption, there process called Buyer readiness states take place as the following:1.Unawareness (Brand Ignorance)Brand ignorance may be exist at the beginning of the product’s life cycle. A company’s size, market share, or marketing and sales force effective­ness limit the time of […]

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How to create sales plan / خطة المبيعات

تحليل الوضع الحالى للمبيعات

Current situation analysis أولى خطوات خطة المبيعات أن يقوم مدير البيع بعمل تحليل الوضع الحالى المبيعات وتشمل هذة المرحلة ثلاث نقاط مهمة وهى تحليل المبيعات وتقييم الآداء ثم عمل تحليل نقاط القوة والضععف و  يتم ذلك فى خطوات متتالية : Sales analysis أولا: تحليل المبيعات من أهم أسباب قبام مدير المبيعات بتحليل المبيعات الآتى من

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Medical-rep-Knowledge

Medical Rep Knowledge

Professional sales person or medical rep knowledge is the second development approach of sales professionalism. Knowledge is power. Also we can say unknown is the main reason to fear so medical rep must sharp himself with knowledge. There are many types of medical rep knowledge he must master like: Product knowledge  Medical rep must know

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