What are the roles and responsibilities of pharmaceutical product manager?
A product manager is a middle manager within the pharmaceutical companies, responsible for: Successfully bringing new products (or services/brands) to […]
Marketing
Does Social Media influence HCP behavior ?
COVID-19 dramatically accelerated social media usage by HCPs. As a result, social media has been a primary communications channel and
What is a physician’s product adoption?
A products adoption is a physician’s internal process, involving awareness, interest, evaluation, trial, and adoption, there process called Buyer readiness
How to develop a promotional message ?
Developing an effective promotional strategy requires much planning. The most important step of your strategy is developing the message. Developing
What is positioning?
Positioning is integral part of product’s marketing strategy, segmentation and targeting (STP) process. Positioning aims to differentiate the product from
DTCA (Direct To Consumer Advertising)
عبارة عن ترويج شركات الأدوية لمنتجاتها الدوائية للمريض مباشرة . أى هو الإعلان المباشر للمريض من مسوقى شركات الأدوية منظمة
How to formulate a plan by SOSTAC model?
SOSTAC model دي طريقة للتخطيط ابتكرها PR Smith سنة 90 عشان تساعده على اتمام العمل التسويقي اللي بيقوم بيه في مؤسسته
How marketer can see marketing mix/4Ps Vs. 4Cs /المزيج التسويقى
من أهم مصطلحات التسويق هو المزيج التسويق هو عبارة عن المنتج والسعر والتوزيع والترويج. يسمى أيضا بالعرض التسويق وهو ما
How to apply BCG matrix and strategies
One of the important decision for business unit , Marketing and product managers in pharmaceutical industry are determining proper marketing
Pharmaceutical Marketing in the 21st Century
سوق الدواء من أهم الأسواق والصناعات فى العالم لما له من أهمية على صحة الإنسان Pharmaceutical marketing هناك تغييرات ملحوظة