Certified Sales Manager / CSM

Learning objectives :

After completing this program participants will be able to:

• Align sales strategy with marketing , business unit and corporate strategy
• Managing company product portfolio with sales team
• Choose proper sales force organization strategy
• Save cost and money in sales territories design
• Lead their sales team effectively in different building stages
• Learn how to select the best sales candidates.

Program contents

Module 1:  Strategic sales management

•Corporate and business strategy

•Product portfolio analysis

•Competitive sales strategies

Module 2:  Sales territories design

•Sales force organization

•Sales Force size

•Sales territories design

Module 3:  Sales team leadership

•Overview of leadership types

•Sales team leadership

•Leading change

Module 4:  Sales team selection

•Interviewing tips and tricks

•Behavioral based interview

•Competency based interview