Advanced Pharmaceutical Product Management / APPM

Module 1:  Marketing strategy

•Marketing plan overview

•Marketing strategies for growing markets

•Growth strategies for leaders

•Growth strategies for challengers & followers

•Offensive and defensive strategies

Module 2: Promotion management

•Marketing Communication definition and principles

•Developing promotion strategy

•Digital transformation in pharmaindustry

•Deigning visual aids

Module 3: Brand Management

•Building pharmaceutical brand equity

•Brand equity building models

•Managing brand equity ( Reinforcement & revitalization)

Module 4 : Marketing Metrics

•Market demand performance

•Customer satisfaction index

•Market share

•Marketing Plan performance