Pharmaceutical Product Management / PPM
About Course
Program contents:
Module 1 : Marketing Principles
Module 2 : Marketing Management
Module 3 : Marketing strategy
Module 4 : Product Management
Detailed Contents
1.Understanding marketing and marketing planning process
2.Characters of successful marketing plan and its process
3.Situation analysis / SWOT/PESTLE
4.Customer analysis
5.Market analysis / IMS Data
6.Competitors analysis
7.Marketing plan objectives
8.Forecasting and budgeting
9.Marketing strategy STP (Segmentation , Targeting , positioning )
10.Product strategy
11.Promotion strategy
12.Pricing and distribution
13.Marketing plan control
14.Marketing Plan presentation
Course Content
Session 1 : Marketing introduction
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Session 1 : Marketing introduction
00:00
Session 2 : Situation analysis
Session 3 : Situation analysis
Session 4 : Marketing plan objectives , Forecasting introduction
Session 5 : Quantitative forecasting
Session 6 : Qualitative forecasting & Budgeting
Session 7 : Segmentation , Targeting and positioning
Session 8 : Product Strategy
Session 9 : Promotion strategy
Session 10 : Pricing & Distribution strategy
Session 11 : Marketing plan control
Session 12 : Marketing plan presentation
Session 13 : Antihypertensive case study discussion
Session 14 : Pain Management Case study discussion
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