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Sales Management Certificate / SMC

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About Course

Learning objectives:After participating in this Professional certificate you should be able to:

Understand your management function & your role as a manager in an organization.

Understand how to improve management power.

Understand sales planning process.

Understand how to develop and motivate your reps.

Understand how to use different coaching styles.

Understand how to use different leadership styles.

Formulate a professional sales plan.

Present a sales plan / case study.

Program contents:

Module 1: Management introduction

Module 2: Sales Planning, SWOT analysis, Sales Analysis, Sales forecasting, Sales budgeting

Module 3: Sales territories design

Module 4: Coaching, Sales force performance, Field Coaching, GROW Model, Motivation

Module 5: Sales Leadership, Situational Leadership, Six leadership styles

Case study simulation & Presentation

Duration:

  • Classes are conducted once weekly for 12 weeks.
  • Each lecture runs for four hours.

Certification:

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Course Content

SMC Session 1 : Management introduction part 1

  • Management introduction part 1
    00:00

SMC : Session 2 Management introduction Part2

SMC : Session 3 , Data collection / Assignmenet

Session 4 : Sales Plan / Situation analysis

SMC session 5 : SWOT analysis

SMC Session 6 : TOWS matrix – Sales analysis

SMC Session 7 : ABG case study discussion

Session 8 : Objectives setting , Strategy , Tactics

ٍSession 9 : Forecasting introduction

Session 10 : Quantitaive forecasting

Session 11 : Seasonal forecasting

Session 12 : ABG case study discussion Part 2

Session 13 : Fapex DUG Case study discusion

Session 14 : Quantitative forecasting case study

Session 15 : Budgeting part1

Session 16 : Budgeting part2

Session 17 : Sales force organization

Session 18 : Sales territory design

Session 19 : Coaching introduction

Session 20: Counseling

Session 21 : Sales force performance – Coaching styles

Session 22 : Sales Force Motivation

Session 23 : Field coaching

Session 24 : GROW Model

Session 25 : Coaching cases

Session 26 : Leadership principles

Session 27 : Situational Leadership

Session 28 : Six leadership styles

Session 29 : Leadership tools

Session 30 : What is assessment?

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